![]() ![]() He was a proponent of the modernist ‘Swiss-style’, which developed in the 1950s in Germany, Switzerland, and Russia. Rand is the man who famously designed the corporate logos for companies like ABC, IBM, UPS, and more. He designed Hillary Clinton’s campaign logo, which includes an ‘H’ with an arrow pointing forward. His work can be seen in the Museum of Modern Art (MoMA), Library of Congress, and the Smithsonian Design Museum. Michael Bierut is an award-winning designer who has been a partner at Pentagram since the early 1990s. He also was inspired by psychedelic and hippie aspects to design the Apple II logo. The decision to include a bite out of the apple was what sealed the deal in Janoff’s mind: it gave it personality. No matter what, the company has kept a simple yet effective design. Janoff is the creator of the iconic Apple logo used by the company from its inception in the late 1970s. He gives talks and contributes to famous magazines like The New Yorker. His work includes book designs for James Ellroy, Haruki Murakami, Alan Moore, David Sedaris, and Bret Easton Ellis among others. He has created book jackets for numerous books and famous authors. Kidd originally designed the book’s cover, and it transferred to movie posters in 1993. You may know Kidd’s work through the wildly famous design for Jurassic Park. He changed movie titles from being stationary, boring aspects that simply displayed actor names to a living piece of the movie, drawing the viewer in. I have already gone into the many different ways that Saul Bass has changed the design world through his illustrious career, but I believe his impact should always be acknowledged. Let us look at the 50 Most Famous Graphic Designers & Artists: 1. Outline mission statements, display work, and more to better advertise your skills. Have a good website: People love great design and user interface, so to be truly successful, you need to give visitors a taste of what your creative skills can manifest as.You will need a great story to tell or great pieces to show, so prepare yourself. Get featured: pitch yourself to publications dealing with graphic design.This includes networking and rubbing shoulders with some seriously big-time clients. Honing interview skills, working on a portfolio of work, and reaching out to people all help the graphic artist become more of a household name. Talk to people: Putting yourself out there is a great way to signal clients, and the designing world, that you are available, and you are the perfect candidate for the job.But I am talking more about just being a well-known enough artist to keep clients glued to your work. So maybe fame isn’t your thing, understandable. But the real question is how you become a famous graphic designer. His work represented years of hard work and great networking and connections. Of course, not just anyone can propel themselves to Saul Bass’s level overnight. What results is a great, creative vibe before these iconic works of film? Check out the opening to The Man with the Golden Arm from 1955 to see what I mean. Although his designs were unique and could easily stand on their own, he thought that adding movement to the piece of art was crucial and allowed viewers to be ‘primed’ to experience the kind of movie they were watching. Saul wanted to bring a different creative edge to opening sequences in movies. He worked extensively with the films of Stanley Kubrick, creating appealing, unique posters and film sequences for films such as Psycho, Vertigo, West Side Story, It’s a Mad, Mad, Mad, Mad World, and more. He was also famous for his movie poster work. Those are just logos for internationally recognized brands. This is but a taste of what Saul Bass had done. Maybe you don’t know who Saul Bass is, but I guarantee you have seen countless iconic imagery that he designed. It was the Minolta logo from the 1970s and 1980s, designed by Saul Bass. It was a blue circle cut through with three lines. But more importantly, there was a crisp, nice little logo on it. Clearly dated, the camera seemed to be an antique store browser’s dream. When I finally found it among the field of pictures and written correspondence, I finally saw my grandfather’s piece of artistic equipment in which he viewed the world. Known for being a photographer, I was eagerly looking to find his famous camera and learn more about it. One night, I was combing through pictures and other assorted objects left behind by my late grandfather. So, where do we look for those pioneers in the field? Who is the Most Famous Graphic Designer? ![]() ![]() Many of us today recognize graphic design as creating spiffy new signs for local stores, crafting a website, and any other thousand possibilities. In recent years, graphic design has truly blown up as a great choice for a college degree and profession. ![]()
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